Wholesome crackers sweetened with dates — not added sugar. Simple ingredients, big flavor, zero compromise. Crafted by moms, loved by families.
Three ways to snack better — all made with wholesome ingredients you can actually pronounce.
Sweetened with dates. Just sweet enough.
Our beloved original. Perfectly crunchy, crisp squares with a warm graham flavor — sweetened with dates, no refined sugar, no high-fructose corn syrup. Great for mini s'mores, pie crusts, cheese boards, or snacking straight from the bag.
Plant-based cheezy goodness, whole wheat crunch.
A bold, savory snacking cracker made from whole wheat and plant fiber, with a satisfying plant-based cheezy flavor. Crunchy, irresistible, and made with ingredients you can feel good about.
Rich chocolate graham. No sugar added.
All the cozy, chocolatey goodness of a classic chocolate graham — sweetened only with dates. Rich, satisfying, and just sweet enough. Perfect for mini s'mores, dipping, or eating straight from the box.
Must Love was born out of a simple frustration: why can't family snacks be both delicious and actually wholesome? Co-founders Hannah Hong and Mollie Cha — best friends, children of immigrants, and moms themselves — set out to change that.
With deep roots in food innovation, they knew exactly what it would take to build a brand that never cut corners. Must Love's crackers are sweetened only with dates, made with simple ingredients, and crafted for the whole family.
We believe you shouldn't have to choose between taste and ingredients you feel good about. That's our promise — and it's in everything we make.
Every cracker we make reflects what matters to us most.
0g added sugar in every product. We sweeten with dates — nature's candy — for just the right amount of sweetness.
100% vegan ingredients. No dairy, no eggs — just plants doing what they do best.
Certified Non-GMO Project Verified so you know exactly what's in every cracker.
Built by women of color who saw a gap in healthy snacking and decided to fill it themselves.
No seed oils, no soy, no artificial preservatives, no synthetic dyes. If you can't pronounce it, it's not in there.
Snacks your whole family will actually eat — parents love the ingredients, kids love the taste.
Don't just take our word for it.
I got these because there's no cane sugar or high fructose corn syrup. As for taste, these graham crackers taste delicious.
Omg, these are so good and addicting. It's the perfect amount of sweetness and I don't feel guilty giving it to my kids — other snacks have so many unhealthy ingredients in them. Definitely a must try!
Both my kids approved of these cookies! I love that they are not overly sweet and are naturally sweetened with dates instead of refined sugars. We're looking forward to making them into mini s'mores!
Available on Amazon and Thrive Market — with more retailers coming soon. Stock up and snack without compromise.
Follow along for recipes, snack inspo, and a behind-the-scenes look at what it means to build a food brand with love.
Hannah & Mollie
Co-Founders · Best Friends · Moms
